Why obscure playlist names are popping up on billboards

A playlist is like a time capsule. It can capture a moment and feeling better than almost anything else. Spotify is uniquely aware of that power, which is why it’s dedicating dozens of billboards to the beauty of the playlist. In a new campaign called “Playlist List,” the streaming giant worked with Uncommon Creative Studio to create a series of billboards that showcase the unique place the playlist has in culture. Up in Los Angeles, Miami, and New York City, the billboards feature the names of delightfully obscure user-generated public playlists that tap into local culture. (See a billboar...