Why Pizza Hut is dropping the ‘pizza’

To mark the start of the NFL season next month, Pizza Hut is dropping the “pizza” from its name—at least for a little while. “You can just call us HUT for the next 25 weeks,” the pizza chain wrote in a social media post with an image of a temporarily rebranded Pizza Hut storefront. On the restaurant’s facade, the “Pizza” part of the chain’s wordmark is covered up by a red banner showing a football; another image shows the word “Pizza” similarly covered by a football banner on a store marquee. [Photo: Pizza Hut] Don’t expect your local Pizza Hut to cover up its logo, however. The “rebrand” i...