The idea that the internet is built for people is crumbling. That has huge implications for your business

For years, companies have assumed the internet was built for people.  Websites were designed to attract human attention, explain, persuade, reassure, and eventually convert. Search engine optimization, user experience, digital merchandising, and checkout design all rested on the same basic premise: the user was a person sitting in front of a screen.  That premise is beginning to crack.  Not because people are disappearing, but because they are starting to delegate. More and more often, the first system reading your site, comparing your offer, interpreting your policies, or even initiating a...