The AI adoption phase is over

For two years, the AI conversation in every boardroom has been about adoption: who’s using it, how much, how fast. That conversation is over. Adoption happened. What should keep leaders up at night now is harder to see on a dashboard: What are people doing after adoption? We recently conducted our inaugural Scribd Understanding Index, surveying 1,500 Americans about how they build knowledge today. The clearest signal in the data wasn’t about tools at all. In fact, 37% of those surveyed said the hardest part of any research session is knowing which sources to trust—twice the rate of the next...