Calendly gets a rippling, gloopy rebrand for the AI age

Calendly just got a major rebrand to let users know that it’s a lot more than a calendar. The meeting software company just revealed a new logo, wordmark, color system, and brand positioning, created by the design studio Smith & Diction. At the same time, Calendly announced in a press release that it will be expanding its productivity offerings to include an AI email assistant and an AI-powered meeting notetaker, “forming a suite of AI tools designed to remove the friction—and frustration—surrounding meeting scheduling and busywork.”Calendly is facing a conundrum that’s become almost ubiqui...