Executives don’t need more willpower

The most disciplined executives I’ve trained have something in common: they stopped relying on discipline. They know that willpower is the least reliable resource in their arsenal—the same reason they don’t run their P&L on individual heroics, or their pipeline on hoping sales reps stay motivated. Yet, ask a CEO how they plan to hit their fitness goals this year, and most will still say some version of, “I just need to be more consistent.” That answer wouldn’t survive a board meeting, and it shouldn’t survive a conversation about their own performance either. Since joining the fitness indus...