20 leaders: Data or gut instinct?

Data is increasingly available on almost every aspect of business: market research, sales, social media, financial metrics. But just because it’s available, should it be used for all decision-making? We asked our Fast Company Impact Council how they balance data-driven decision-making with their gut instinct. The answers may surprise you. 1. USE ALL AVAILABLE INFORMATION AT YOUR DISPOSAL Data-driven decision-making and gut instinct is a false dichotomy. Using data to make decisions often requires significant amounts of gut instinct as no study or metric ever delivers certainty. Being a good...