Your brand might be invisible to AI

At 21st Century Brand we have spent the last 18 months asking a deceptively simple question: When someone asks an AI system to recommend a brand in your category, how does it choose that brand? The answer has very little to do with who spends the most on marketing. It has everything to do with the quality, consistency, and credibility of the signals a brand leaves across the open web, and whether those signals add up to something a machine can interpret with confidence. Think about it this way. We started building brands for humans. Then we built for algorithms. We are now entering a new fr...