Why are brands suddenly all about wicker on social media?

It’s never been a better time to be in the wicker business. Brands are capitalizing on the newfound interest in the woven art form as a forthcoming movie has people asking, “What if a basket could be a sexy man?” The film, Wicker, which dropped its first trailer in early August, stars Olivia Colman as a lonely fisherwoman who commissions a husband to be made out of wicker. That husband is Alexander Skarsgård, who, despite being made out of wicker, begins a passionate relationship with his human wife. The art house twist on romantasy already has people online dubbing it “50 shades of hay.” A...