Business
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www.fastcompany.com
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19 hours ago
This Buc-ee’s candy is going viral—and resellers are already flipping it for 4 times the price
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Thanks to social media, a new legion of fans is discovering something new to love at Buc-ee’s: the OverBite. Though it’s been on the shelves at Buc-ee’s for several years, the hockey puck-shaped, chocolate-covered candy has become a bit of a viral sensation more recently. Available in five different flavors, these quarter-pound treats feature a thick layer of either milk or dark chocolate and fillings like peanut butter, caramel, and cookies and cream. It seems Rich O’Toole, a Texas-based singer and songwriter, may get credit for kicking into overdrive the latest frenzy over the OverBite. I...
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Original story published by www.fastcompany.com.
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