How KitchenAid updated its legendary kitchen mixer without sacrificing its design

The silhouette could not change. This was the main parameter guiding the designers and engineers at KitchenAid as they set out to upgrade one of the brand’s hero product, the stand mixer. Used by amateur and professional bakers for more than 70 years, the classic stand mixer is a staple of the kitchen appliance world, and much of its staying power has to do with the consistency of the product, which has changed remarkably little in all that time. Most notably, the mixer’s bowl-hugging form factor has defined it since the start. So when the company decided to integrate some new features and ...