Goop Kitchen is opening 7 NYC locations—but you might never step inside one

Five years after its California debut, Gwyneth Paltrow’s fast-casual concept, Goop Kitchen, is officially expanding to its second state. The delivery-focused chain plans to open seven new restaurants in New York by the end of 2026, beginning in Midtown West. New York is the state where Goop’s consumer brand awareness is strongest, according to the Academy Award-winning actress. And while larger fast-casual rivals like Sweetgreen and Chipotle Mexican Grill have lately struggled to lure diners, Paltrow tells Fast Company that Goop Kitchen is “pretty much in line with most other fast-casual re...