Goenka On Benne's Business Play: Harsh Goenka dissects ₹350cr dosa chain; focuses on menu, pricing, buzz

A small dosa eatery has achieved a significant valuation, attracting business insights. Its focused benne dosa offering and limited menu simplify operations and ensure consistency. Self-ordering systems enhance customer experience and cater to waiting patrons effectively. Queues and celebrity visits generated considerable brand visibility and buzz. Affordability and brilliant execution are key factors driving its spectacular success.