Culture
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www.fastcompany.com
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12 hours ago
FIFA, who? The World Cup’s coolest jerseys come from indie designers
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On the soccer field, athletes sporting official gear from the likes of Nike and Adidas might be the norm. But on the sidelines, it’s bootleg merch by independent designers that is dressing stylish fans during the World Cup. Designing an official kit for the World Cup comes with many rules and regulations that outline just how creative a design can be. For instance, official jerseys cannot be sleeveless, branding and logos have size and placement limitations, and the only uniform that can stray from the official team colors is that of the goalie. But none of that matters to some diehard socc...
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