Engineer Couple Quit Jobs to Sell No-Sugar, Healthy Millet Ladoos; Earn Rs 55 Lakh

Originally reported and written in March 2023, this story has been republished as part of our archival content.  While working as a software engineer in the US, Sandeep Jogiparti had been brainstorming ideas to start his own venture. Since he had a sweet tooth himself, he knew the venture had to be related to sweets.   However, the amount of refined sugar was always a concern. “I have a habit of eating something sweet after every meal, especially ladoos. But my family always advised me against consuming refined sugar and suggested that I eat a spoon of jaggery instead,” Sandeep tells The Be...