Business
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www.fastcompany.com
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Aug 14, 2026 16:45
Disney’s D23 fan event started out as a booth at Comic-Con. It’s now bigger than ever
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D23, Disney’s official fan club, has been around for 17 years, and it’s stronger than ever. Here’s how the fan club works: It has two levels of membership. There’s the free option and there’s the gold level, which offers three plans—Essential ($49.99 per year), Choice ($119.99 per year), and Complete ($329.99)—each of which offers exclusive benefits and perks. The fan club is also known for its biennial event, which in 2024 was renamed from D23 Expo to D23: The Ultimate Fan Event. It kicks off today and runs through the entire weekend. Think of it as Disney’s own Comic-Con where thousands o...
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