Disney is about to get AI-generated park sets

Walt Disney Imagineering, the media and entertainment company’s design and engineering firm behind its parks and cruises, has its own new bespoke AI model from Adobe. The goal is to use the technology to help create attractions and environmental design, like storefronts and architecture, at a pace that wouldn’t otherwise be possible. The custom AI is build on Firefly Foundry, Adobe’s boutique AI service that trains on a brand’s IP and catalog. For Imagineering, that meant ingesting decades of data, including artist drawings and every architectural diagram and piece of concept art they’ve ev...