Chili’s CEO: The ‘secret sauce’ to the chain’s huge comeback was this

Chili’s has had a major comeback in recent years. The casual dining chain turned 50 last year, and recently reported 20 consecutive quarters of growth. Chili’s CEO Kevin Hochman told Business Insider that the success of the chain boils down to two things: marketing and operations.  “We have a saying here: Marketing brings them in, and ops brings them back,” Hochman told BI. Hochman shared this sentiment with analysts and investors during an earnings call last year. It’s clear that the Tex-Mex chain has continued to lean in on that strategy. “The marketing has to be exciting,” Hochman said. ...