Culture
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www.fastcompany.com
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11 hours ago
Adidas designed these World Cup jerseys for elite athletes—and clever art buffs
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For the 2026 FIFA World Cup, Belgium’s Red Devils are bringing surrealism to the pitch. The team’s away jersey, designed in partnership with Adidas, is a blue and pink pattern based on the works of the Belgian artist René Magritte (1898-1967), whose mind-bending paintings helped define the surrealist movement. Authentic versions of the jerseys are on sale at Adidas for $150. This is the fourth time that Belgium has opted to honor some element of the country’s heritage through its away jersey design. At the 2016 UEFA European Championship, the athletes donned a jersey inspired by Belgium’s c...
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