26-YO’s Fun Hair Colour Brand Earns Turnover of Rs 3.5 Crore & a Spot on Shark Tank

Originally reported and written in January 2023, this story has been republished as part of our archival content. Yushika Jolly, a 26-year-old from Ankleshwar, Gujarat had been colouring her hair all through college using formulations she bought off the internet. Today, she doesn’t need to, thanks to her semi-permanent hair colouring brand Paradyes, which she launched in March 2021.    Like Yushika, numerous youngsters in India score online marketplaces looking for funky yet safe hair colour options, and Paradyes steps in to provide a one stop solution.    Following a Bachelors at the Natio...