Why 7UP gave itself a lime-lemon makeover

7UP has reformulated its recipe, cranking up the lime flavoring so much it’s actually changing what it calls itself. The lemon-lime soda is now going by lime-lemon. 7UP’s U.S. owner, Keurig Dr Pepper (KDP), which sells beverages like Dr Pepper, A&W Root Beer, and Canada Dry, announced the reformulation and an accompanying rebrand Monday as part of a campaign they’re calling “Flip the Sip.” This isn’t a limited-edition flavor or a new subbrand—it’s a new 7UP. In blind testing, KDP found consumers preferred the reformulated, lime-forward 7UP and thought it tasted more crisp and refreshing. Th...