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topic Technology • www.inc.com • 11 hours ago

Skittles Looks to Make Super Bowl History by Sending Elijah Wood on a Wacky Delivery

Skittles Looks to Make Super Bowl History by Sending Elijah Wood on a Wacky Delivery
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Why This Matters

Innovations like this demonstrate how technology can solve real-world problems and make daily life better for millions.
Amid increasing backlash over AI-generated ads, this commercial will be decidedly real, and likely very weird.
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