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topic Business • www.inc.com • 22 hours ago

Shakira’s World Cup Triumph Reveals the Secret to Staying Relevant for Decades

Shakira’s World Cup Triumph Reveals the Secret to Staying Relevant for Decades
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Why This Matters

Entrepreneurial stories like this show how innovation and determination can create positive change and opportunities.
Sixteen years after ‘Waka Waka,’ she’s still turning tournament stages into brand equity. The lessons apply to any business.
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