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topic Business • phys.org • 21 hours ago

Now that the World Cup is over, can host cities turn their investment into a lasting social impact?

Now that the World Cup is over, can host cities turn their investment into a lasting social impact?
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The 2026 World Cup has been a real moneymaker for FIFA. Revenue from TV broadcasting rights, ticket sales and other commercial sources is projected to amount to nearly $11 billion, which would make it the most financially successful event in the international soccer governing body's history.
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