'Marketing is more important than ever': Serviceplan CEO at European CMO of the Year awards

'Marketing is more important than ever': Serviceplan CEO at European CMO of the Year awards
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Why This Matters

Stories like this remind us of the positive change happening around the world, giving us hope and inspiring us to contribute to a better future.
Speaking to Euronews, Serviceplan Group CEO Florian Haller said marketing has evolved far beyond traditional advertising, and now sits at the centre of the "whole customer journey" where "data, technology and creativity" meet.
Read Full Article at www.euronews.com

Original story published by www.euronews.com. Peanutlife curates and shares uplifting news to brighten your day.