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topic Culture • www.inc.com • 20 hours ago

Marketers Are Spending Billions on Influencers—but Overlooking Their Most Engaged Audience

Marketers Are Spending Billions on Influencers—but Overlooking Their Most Engaged Audience
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Why This Matters

Stories like this remind us of the positive change happening around the world, giving us hope and inspiring us to contribute to a better future.
Kay Hsu, head of Spotify’s creative lab, breaks down one of the best advertising opportunities for companies today.
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